is a UX Product Designer based in Atlanta, Georgia
I am a hands-on creative problem solver with a passion for good design. As a UX Designer with a background in retail design and residential interior design I have a broad scope of understanding how people move throughout a space, how and where business and user needs connect, and how to find the best solution within tight limitations.
User Experience Design
User Interface Design, User Experience Design, User Flows, Design thinking, Design Strategy, Concept Sketching, Wireframes: Both Low and high fidelity Mock - ups, Visual Presentations, Annotating Wireframes, Branding/Brand Management
User Research, Personas, Scenarios, Usability Testing, Task Analysis, A/B Testing, User Analysis, Competitive Analysis, Competitor Research.
Figma, Sketch, InVision, FlowMapp, Adobe Suite, Microsoft Suite, Slack
UX / UI Designer | Graphic Designer | Web Designer
Jan 2018 - Present
Freelance | Atlanta, GA
Mobile App Development for two different apps:
Completed full UX development: User Research, Personas, Card Sorting, Content Strategy, User Flows, Wireframing in Figma, created Prototype of the app in InVision, followed by Usability Testing and Iteration before final presentation and delivery.
Creating new branding and web design for local ticketing/event website:
Completely new website design by applying UX methods: information architecture, wireframes and prototypes built out using Figma and InVision.
Assistant Creative Director / UX Writer
Feb 2019 - Present
Paper and Stitch | Atlanta, GA
Weekly User Research to collect & analyze quantitative & qualitative data to inform content strategy.
Coordination with Creative Director to innovate creative concepts & executions of projects at the micro & macro levels.
Craft copy that is compelling, concise, and on-brand.
Perform discovery exercises to validate assumptions, gain insight & get alignment on business processes, and change feature development priorities.
Design Coordinator / Creative Assistant
Feb 2017 - Jan 2019
Penny Shields | Atlanta, GA
Create and maintain vision for graphic development, design, and functionality for e-commerce website.
Maintained website using content inventory, taxonomies and information architecture.
Scheduled and conducted user interviews and synthesized data to inform content strategy.
Jul 2013 - Sep 2017
Citizen Supply | Atlanta, GA
Anticipated customer journey by analyzing market and industry data that netted a 125% increase in sales and a 75% increase in conversion.
Created customer flows based on quantitative and qualitative customer research that informed customer-related hypotheses.
Mentored and coached a team visual merchandisers.
URBN | Atlanta, GA
Created store mapping that appropriately reflected the Users' Journey through the store to drive awareness of pain points and gaps in sales opportunities.
Weekly User Research to collect and analyze quantitative and qualitative data to inform content strategy.
I am... An amateur baker. A sewer, painter, macrame-er, interior designer, and avid house plant grower. A songwriter, pink electric guitar player. A try hard zero-waster. An appreciator of spreadsheets (read: hardcore budgeter). A dog owner (Rosco). A Beltline bicycle rider. A “holes in the knees of my jeans”, “get your hands dirty”, and “I can figure it out” kind of lady.
Available on request.