Casey Harper

is a UX Product Designer based in Atlanta, Georgia

I am a hands-on creative problem solver with a passion for good design. With a background in retail merchandising and residential interior design, I have a broad scope of understanding how people move throughout a space, how and where business and user needs connect, and how to find the best solution within tight limitations.

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Education

General Assembly 2020

User Experience Design

Atlanta, GA

Skills

Design

User Interface Design, User Experience Design, User Flows, Design thinking, Design Strategy, Concept Sketching, Wireframes: Both Low and high fidelity Mock - ups, Visual Presentations, Annotating Wireframes, Branding/Brand Management

Research

Research: User Research, Personas, Scenarios, Usability Testing, Task Analysis, A/B Testing, User Analysis, Competitive Analysis, Competitor Research.

Tools

Figma, Sketch, InVision, Illustrator, Slack, Microsoft Suite

Experience

Paper and Stitch | Atlanta, GA

Creative Assistant

May 2019 - Present

- Weekly User Research to collect & analyze quantitative and qualitative data to aid in developing content concepts.


- Partner with Editor to curate and create web and social media content for an all-encompassing lifestyle blog with a focus on home interiors, DIY, travel, entertaining, style, and food.


- Aid in setting the tone and direction of social media outreach.


- Manage fabrication, editorial, and media-based projects from ideation to execution.


- Clearly articulate and present concepts to the Editor and Art Director.

Scout Mob | Atlanta, GA

Account Manager and Social Media Manager

Dec 2018 - Mar 2019

- Developed marketing strategies based on user psychology.


- Developed a deep understanding of social channel analytics and user habits that leveraged a 18% increase of engagement.


- Curated and managed the Hand-Picked Atlanta social channels on a daily basis.


- Monitored, moderated, and responded to audience comments.


- Managed social media partnerships with other brands.


- Created and posted shareable videos and images.


- Strategized and executed digital marketing campaigns and gathered and analyzed the data results from those campaigns.

-Worked alongside GM to prospect and meet with new clients.


- Maintained existing client relationships by ensuring all needs are met regularly.


- Managed and solved conflicts with clients.


- Identified new sales opportunities within existing accounts.

Penny Shields | Atlanta, GA

Design Coordinator and Creative Assistant

Feb 2017 - Jan 2019

- Interviewed clients and analyzed data.


- Scheduled and maintained communication with clients and contractors throughout the project timelines.


- Supported Lead Designer in client and contractor meetings by taking notes, and effective time management.


- Partnered with Lead Designer to source and select pieces for client design visions.


- Worked alongside Lead Designer to ensure timely and quality design installation.


- Assisted in installations which entailed styling and staging in various settings.


- Created systems and organized data pertaining to e-commerce and retail sales.


- Purchased and return pieces for various projects.


- Worked alongside bookkeeper to maintain financial accurate financial reporting. 


Citizen Supply | Atlanta, GA

Retail Designer and Merchandiser

Sep 2016 - Sep 2017

- Anticipated customer journey by analyzing market and industry data that netted a 125% increase in sales and a 75% increase in conversion.


- Created customer flows based on quantitative and qualitative customer research that informed customer‐related hypotheses.


- Collaborated with Creative Director to plan quarterly fixture and product updates and displays throughout the store.


- Spearheaded all merchandising and delegated various tasks to the store team to ensure timely and quality execution.


- Partnered with the Creative Director to shape role duties and the merchandising position within the store.


- Contributed to the overall brand identity within the store and impacted the customer experience through a deep understanding of customer psychology.

Hobbies

I am... An amateur baker. A sewer, painter, macrame-er, interior designer, and avid house plant grower. A songwriter, pink electric guitar player. A try hard zero-waster. An appreciator of spreadsheets (read: hardcore budgeter). A dog owner (Rosco). A Beltline bicycle rider. A “holes in the knees of my jeans”, “get your hands dirty”, and “I can figure it out” kind of lady.

References

Available on request.