EcoPact

EcoPACT is an app concept that makes it easy for users to see their environmental impact when they purchase food, household, health, and beauty products.

Role

Product Designer

Year

2020

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Profile EcoPact Screen
Browse EcoPact screen

Project summary

The problem

With the rise of eco-consumerism, environmentally conscious consumers don't always know which products actually are good for the environment or what products could replace their go-to items. Manufacturers can "green wash" products and make them seem more sustainable than they actually are. How do you know if the time you purchase really is an eco-friendly product?

The hypothesis

Increased awareness of sustainable products will lead to long-term positive impact for the user/consumer, the food and household product industry, and the Earth.

The solution

The final solution was an app that allows consumers to scan product barcodes or search products to see easy-to-understand breakdowns of environmental impact.

Research

I used contextual inquiry, user interviews, and competitive and comparative analysis to validate and inform the more important user needs.

Affinity mapping user quotes from interviews allowed me to see common themes.

Affinity mapping

Key insights

Time and convenience

Increased awareness of sustainable products will lead to long-term positive impact for the user/consumer, the food and household product industry, and the Earth.

"I wish eco-friendly choices were more convenient"
Education

Users want to make educated decisions, but most companies aren’t transparent about their products and how they're sourced. It is a daunting task for users to research independently. 

"The scope of being an environmentally-conscious consumer is too large for me to know what I should and shouldn't be buying."
Spending consciousness

Cost is a non issue. Over 50% of users interviewed said they were willing to spend more on sustainable and eco-friendly products.

"I'm willing to spend more on eco-friendly products."

Ideation

To make brainstorming and ideation more informed, I created personas and generated "How Might We" questions that touched on the biggest user pain points. Then, I put pen to paper to think through potential solutions.

Crazy eights ideation

Wireframes

Once I had proof of concept through research-informed discovery work, I created low fidelity wireframes to start testing and collecting insights.

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"Final" design

The app was designed with the on-the-go environmentally-conscious consumer in mind. It’s easy to use in active environments and easy to understand for even a new “green” consumer.

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Profile EcoPact Screen
Browse EcoPact screen

Scan or search

Quickly scan or search for products to get the information you need to make educated buying decisions. See how a product is  rated as well as recommended products that are more sustainable.​

Check your rating

EcoPact shows you how your buying habits translate into environmental impact through your personal rating and gives practical guidance on how to increase your positive impact.

Save products

Find a more sustainable option or love a recommended product? When you find something you really like, save it for future reference.​ 

Project reflection

What we still don’t know or how we can improve
Technical feasability

Because this case study was a class project, I was unable to include an engineer or product manager into the decision making and discovery process. I am still unsure how feasible this design would be and know that outside input would have shaped the final designs differently.

Timeboxing and constraints

Designing without real constraints is much easier than meeting a deadline, trying to align on feature prioritization, or making trade-offs (or making the case to not trade-off) based on business and user needs. While I tried my best to consider potential outside constraints and business goals, they weren't the driving force of this project.

API Integration

There is a lot of potential to integrate with other products. How cool would it be to have product ratings available to you directly within the Instacart app? Or to be able to utilize stock data to know what nearby grocery stores have a specific sustainable item stocked?